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- Sundance Channel Adds Redford to Upfront Roster
Sundance Channel marketing chief Kirk Iwanowski is sprinkling a little stardust over the network's annual road show, adding Robert Redford to the list of talent that will participate in its New York, Los Angeles and Chicago upfront presentations.
2008-03-10 - Turner Gets Buyer Pushback for Upfront Bravado
Turner's encroachment on broadcast's upfront week can be seen as both a cunning offensive gambit and a cheeky bit of theater. And if the move has been met with some derision by national TV buyers, it has also helped cable claim even more of the limelight as the annual bazaar draws near.
2008-03-10 - Buyers to Nets: Let's Talk Upfront
Delays in the development of new original scripted TV series programming--due to the recently resolved three-month Writers Guild of America strike--will have little to no impact on the upfront ad-buying season, according to media buyers polled by Mediaweek during last week's American Association of Advertising Agencies' annual media conference in Orlando, Fla.
2008-03-10 - Google Goes on Charm Offensive at AAAA Media
Google snuck behind frenemy lines last week. A highlight of the American Association of Advertising Agencies' Media Conference in Orlando, Fla., was the defensively titled keynote speech, "Why Google Is Not Out to Disintermediate Agencies," delivered by Tim Armstrong, the company's president, advertising and commerce, North America.
2008-03-10
