Praveen - Search Engine Marketing Blog
Search Engine Marketing, Online Marketing, Internet Marketing India
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- Why Search Engines are Acquiring Agencies
Google has acquired DoubleClick for $3.1bn, Double click is an Ad company working with Advertisers and Publishers in Ad business. They developed a DART product respectively for Advertisers and Publishers to help target and manage campaigns to meet their respective goals. Google is already a leader in Targeted Advertising both Text Ad/Image Ad display. They have [...]
Mon, 30 Apr 2007 17:18:00 +0000 - Qualities of an Online Marketing Individual
Online Marketing Industry is very new compared to other industries including Information technology and Software development. People working in this industry especially successful people have some unique characteristics vis-à-vis other industries. Some of the qualities unique to the people working in this field are: 1) Innovative Skills: Believe it or not [...]
Thu, 26 Apr 2007 17:26:24 +0000 - Website Analysis Tools
Alexa & comScore In present day online industry there are numerous players such as companies, agencies, individuals, consultants & others who are coming up with innovative ideas technical as well as commercial in the online medium to make an impact to the end user’s life. However, the one area where the online industry is lacking & the [...]
Tue, 17 Apr 2007 17:15:07 +0000 - Funny Ads by Google
Recently spotted was an Text Ad on sponsoed listings of Google Search results. The Ad was from Futurebazar.com, with not a single character in english or any other language. All characters in title, description line 1 & 2 were in small box. FutureBazar Ad on Google.com The Google Search for the exact characters would give me the [...]
Mon, 09 Apr 2007 15:28:18 +0000 - Online Advertising Agency
There has been in a surge in new advertising agencies in India especially in past 2 years. The number has increased to more than 100%, primarily targeting overseas clientèle as well big Indian companies. Due to low cost factor or other reasons most online marketing agencies outsource their projects to India, being one of the [...]
Sun, 08 Apr 2007 12:54:01 +0000 - Pay Per Action Fraud
Google has started inviting advertisers for its affiliate network model. This a entry into the affiliate market, Google will definitely take a share of the total market revenue. This is a good opportunity for advertisers looking to pay only for the incoming leads. However we have to wait and watch how effectively Google can monitor and [...]
Fri, 30 Mar 2007 08:31:25 +0000 - How Youtube can Increase Popularity
Youtube has recently run into series of Copyright issues from CBS to Viacom. Dr. Eric Schmidt in many occasions says Youtube user who views videos (copyrighted material) is a fan, word derived from the word fanatic. Hence companies can sell anything to these fans as they are at high interest and willingness level to accept [...]
Wed, 28 Mar 2007 11:36:00 +0000 - Copyright Issues in Internet World
Internet is a medium of expression. It is also the highest growing media for communication & source of information. Being the most sought after source for information means attracting the attention of legal & copyright community. New issues surface and attract attention every time any company finds new ways to generate revenue or traffic by creating [...]
Fri, 23 Mar 2007 12:27:29 +0000 - Social Media Marketing
Social networks have recently found increased importance & popularity among internet users. Mostly because they are only classification of websites through which people can connect to other people effortlessly, which otherwise would not have been so easy to connect. Most Social Network community generally has following options: 1) Anyone can join / Moderator regulated 2) Forum Postings [...]
Thu, 22 Mar 2007 05:44:37 +0000 - Popular Business Models of DOTCOM Industry
In my previous post of Internet Business in India, the discussion surrounded on the present state of Indian Online Industry, however if you could see what business models the survive on this online industry then my thought is it is 50% is the concept and 50% is how you execute the concept. The most popular business [...]
Wed, 21 Mar 2007 15:55:02 +0000
