Knowledge@Emory
Knowledge@Emory is an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and faculty, articles based on the most recent business research, book reviews, conference and seminar reports, and links to other websites.
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- Is Small Business
the Future of America?
Think Small. This slogan launched the Volkswagen Beetle back when Americans drove tanks with fins and it might well be the slogan of small business today. Small businesses often look a bit insignificant next to the Hummers of the Fortune 500, but like the Beetle, small business actually has economics on its side: it's the bugs of the business world that are creating the most jobs. Faculty from Emory University and its Goizueta Business School explore the strengths and challenges of small business in the U.S. - The Role of Real Estate in a Mixed Asset Investment Portfolio
Despite the sub-prime housing sector hitting the skids, commercial real estate projections appear to be strong. With investment in commercial real estate brisk and returns on investment in REITs strong, real estate remains a useful and important diversification tool for institutional investors. Roy Black, an associate professor in the practice of finance at Emory University's Goizueta Business School, takes a look at the existing research in the field and compiles a sweeping research paper on the role of real estate in a mixed asset investment portfolio. - Betting on the 'Killer App' of Revenue Management
Ever been on the highway on a Friday night and decided to steer the car toward a casino? It's a scenario that Harrah's Cherokee Casino Hotel is not only betting on, but can predict. In a new paper, The "Killer Application" of Revenue Management: Harrah's Cherokee Casino Hotel, Richard Metters, an associate professor of decision and information analysis at Emory University's Goizueta Business School, and colleagues detail how Harrah's use of revenue and customer relationship management systems is proving to be a powerful tool in predicting customer behavior. One surprise? The goal of the Cherokee is to have a full hotel with an average room rate of $0/night and still make a profit. - Exploring the Challenges of Doing Business in China
Companies operating in China today face fierce competition for customers, surging consumer demand for new and reliable products, and the challenges of tapping foreign markets. It's a work environment that 27 MBA students at Emory University's Goizueta Business School got to experience during a recent trip to China. The students engaged in hands-on projects to solve real world issues for companies as diverse as soft drinks to hotels. - Navigating the Potential Risks and Rewards of Celebrity Endorsements
Shock-jock Don Imus did more than offend people when he called the women on the Rutgers University's women's basketball team "nappy headed ho's." Although the comments ultimately cost him his job, the incident got people talking about the risks and rewards of hitching the company name to a celebrity. When celebrity sponsorship works well, everybody wins. No doubt Nike, Inc. feels good about its $105 million deal with professional golfer Tiger Woods. But Nike has experienced the downside of the celebrity pitchman as well. In an increasingly crowded marketplace to win the attention of consumers, is hitching a company's brand to a celebrity still the best option? Branding experts at Emory University's Goizueta Business School weigh in on the debate and offer steps to protect a company's brand. - In the Retail Space, Is Market Positioning the Key to Retailer Gold?
With more shopping options available than ever before, from online merchants to specialty cut-rate retailers, the top discount stores are hard pressed to distinguish themselves from the pack. But the reverse positioning of hip retailer Target is capturing key segments of the customer base, from women to teen shoppers. As Wal-Mart looks to retool its image, after a shakeup in marketing and merchandising posts, will the world's largest retailer be able to keep up with the changing times? Experts at Emory University's Goizueta Business School and a consumer research firm discuss the implications of establishing a store as a "destination" for shoppers. - Managing Emotions in the Workplace: Do Positive and Negative Attitudes Drive Performance?
You know the type: coworkers who never have anything positive to say, whether at the weekly staff meeting or in the cafeteria line. They can suck the energy from a brainstorming session with a few choice comments. Their negativity can contaminate even good news. "We engage in emotional contagion," says Wharton management professor Sigal Barsade. "Emotions travel from person to person like a virus." Barsade is the co-author of a new paper that looks at the impact of employees' moods, emotions, and overall dispositions on job performance.
