About Advertising
Advertising
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- Bartles & Jaymes Duo to Make a Comeback
Icons Frank and Ed, who pitched Bartles & Jaymes Wine Coolers in the 80s, are going back to work in a new ad campaign. The brand is targeting women in... - Five Essentials for Planning an Effective Brochure
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.... - Uncle Ben Icon Gets a Makeover
Uncle Ben is stepping off the rice box for a new print and online campaign. Omnicom's TBWA/Chiat/Day has created a campaign that will have Uncle Ben starring as an executive... - Virginia Man Becomes New Maytag Man
Clay Jackson, of Richmond, Virginia, has been selected out of 1,500 people to become the new Maytag man. Maytag held a national search for the advertising icon who fronts the... - Advertising Awards
Creatives work in advertising for the thrill of creating the next big campaign. But there's also a nice little reward when your work is recognized as one of the greats.... - FTC May Crack Down on Celebrity Endorsements
Celebrities making weight loss claims, raving about brands on talk shows and glowing about other products may have new rules to follow. The Federal Trade Commission is considering a move... - Easter Egg Dye Gets First Ad Campaign
For the first time in the 125 years Paas Easter Egg Decoration Kits has been in business, the company is getting its first TV commercial. The 15-second commercial will debut... - Free E-Course - Starting Your Career in Advertising
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work,... - Sounding Off On the Advertising Industry
Readers have had plenty to say over news coming out of the advertising industry. Check out some of the many opinions being shared and be sure to add your own... - Tip: Create a Contract to Protect Yourself
As a freelancer, you need a contract to protect yourself and your clients. Create a contract in ten easy steps to make sure you and your clients are on the...
