RSS FEED IDEMS: Octopus Labs
- SEM: To Outsource or not?
According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns.
Almost two-thirds of advertisers report they intend [...]
- The secrets to a good ad
Most ads are written merely not to offend. This goes back to chapter one, “Nine Secret Words,” in Roy Williams first book, The Wizard of Ads. What are those nine words? “The risk of insult is the price of clarity.” Rare is the ad that makes its point clearly.
Here are the four biggest mistakes advertisers [...]
- Tip - Emphasise text on your website
Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles, hence features such as Flash, AJAX, images etc. often get [...]
- Linking Strategies: The Top 10 Link Love Directories
Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.”
Apply the link to these Top [...]
- Yahoo India launched Advertising Portal
Alootechie: Yahoo India has launched an advertising portal Advertising.Yahoo.co.in, which has been designed and developed for the benefit of the online advertising, marketing and trade community.
The editorial content includes webcasts and podcasts from advertising gurus across the globe and guest feature articles. The website features some of the best creative works from across the country [...]
- Directory submissions
Wilsonweb: When you’re trying to increase your search engine rankings, one of the first strategies to employ is to seek listings in as many legitimate directories as possible. Directories tend to have higher PageRank to pass on to your site than the average reciprocal linking partner site. Moreover, they bring one-way links to your site [...]
- Hiring an SEO Consultant
Entrepreneur.com: In today’s marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you’re running a business, you may not have the time.
10 questions that will help you decide whether you are making [...]
- Online Video Advertising, Content and Consumer Behavior
According to the Online Publishers Association’s “Frames of Reference: Online Video Advertising, Content and Consumer Behavior” report, conducted in partnership with OTX, of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had [...]
- Highlight Your Brand with a Favicon
A “favicon” (short for “favorites icon”) is the 16×16 pixel image that appears next to a site name in the navigation bar of many browsers and in browser bookmarks or favorites lists.
Favicons are fast becoming an important aspect of brand identity online. A favicon serves as a visual shortcut to your URL, a “mini-logo” that [...]
- Free ad server
Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It’s a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others.
Related reads:
Expo9 — another free ad server for online publisher
Free ad server launched for online [...]
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