Software Business Articles
Articles, interviews and best practices on how to sell software online and offline, how to increase your software sales and improve your website visibility.
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- Linkedin for Dummies
This article is meant to give you an insight of one of the best online social networking site at the moment and also to offer some useful information about how Linkedin can be used for business purposes. This site gathers around 19 million registered users, representing 150 industries. - Guest: Rand Fishkin
Rand Fishkin is the "Wizard of Moz", founder and CEO at SeoMoz, a hub for the search marketing industry. He has been invited to speak to the search engineers at Google & Microsoft, contributed to the launch of the SMX conference series, and gave presentations for Stanford University, Public Media, NPR, Benchmark Capital & Ignition Partners. Some pieces of advice about how can businesses benefit most from SEO. - Key Rules for Viral Marketing Campaigns
Secrets about Viral Marketing revealed - some useful advice about how to promote your business through viral marketing and which are the most important elements for your strategy to be efficient. - European Regulations on Software VAT
An article about the regulations that the European Union imposes on software related transactions. Find out whether you need or not to pay VAT. - The Impact of Universal Search on Search Engine Optimization
The second article on Universal Search, this time revolving around the way universal search will affect the search engine optimization process. Read some advice about how to optimize different media types for search engines. - How to Increase Newsletter Subscriber List
Newsletters are an important means of developing your online business, therefore it is extremely important for you to know how to "sell" your newsletter. Read this article in order to get some tips on increasing newsletter subscriber list. - 10 IT Podcasts You Must Hear
Podcasting has become a very fashionable and easy to use technique in order to keep up to date with the latest news in any field of activity, not only in the software industry. Read about the most important podcasts in the IT industry. - Guest: Mike Culver
At ESWC I have met Mike Culver, one of the Amazon Web Services evangelists. I loved his presentation "Life in a Post Web 2.0 World" and I was amazed on what Amazon is up to in the Web Services space. I was honored to interview him. Read the interview to see his thoughts about the software industry and the way we can all benefit from Amazon's expertise and infrastructure. - Mistakes in Launching a Software Product
Launching a software product is important due to awareness creation. Companies make their presence known on the market or strengthen their position by building up credibility. Read an article about the way a software launch shouldn't be. - How to Name a Software Product
The name of the software product is an introducing element, the best way to make your business appear in the SERPs and the differentiating element from competitors. An article regarding the steps that any software producer has to take in order to choose the most suitable name for his product.
