Web Marketing for Online Retail Stores
Written by real people with successful online businesses and shopping carts
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- Link Building 101 - PART 1 - “anyone can Google Map a sewage plant”
In this article, I will focus on technical aspects of link building, while in the second part, I will show you real examples, tactics, and places to find links. PART 1 is more for newbies, while PART 2 is for those who already understand the techniucal aspects and need fresh ideas for planting and growing [...]
Sun, 13 Apr 2008 01:24:11 +0000 - How to write search engine optimized content for articles and blogs
Overview: The focus of this ONLINE STORE MARKETING 101 article is to help you write content for articles and blogs that is search engine optimized, with a focus on the fundamentals. It is not an attempt to teach you every last detail about SEO for content creation. It assumes you have researched your [...]
Fri, 21 Mar 2008 01:12:38 +0000 - The 6 most practically valuable ways to improve landing page optimization
This is a response to this other landing page optimization article (Jonathan Mendez / Audible.com) which has some great visuals of before and after. My spin is to orient it towards online stores, your typical online retailer. There are as many ways to increase a website’s conversion rate as there are ways to design a [...]
Tue, 18 Mar 2008 06:01:07 +0000 - Ranking above Bruceclay for the phrase “web marketing”
After a recent redesign and refocus of this web marketing blog, I decided to check out some rankings. On Yahoo #4 and for MSN it’s #1 in only a couple months. On the other hand, Google seems to be penalizing it for no apparent reason. Just running your typical blog here. What is [...]
Mon, 10 Mar 2008 03:58:02 +0000 - All Flash sites & search engine optimization
These two don’t mix well. Search engines cannot read Flash because essentially Flash is just a movie/picture, much like a jpg, or a photo. Search engines cannot read or understand pictures really. They only understand actual text. In short there are a few options for people that insist on Flash only, [...]
Tue, 19 Feb 2008 22:34:58 +0000 - Ecommerce SEO guide: 30 + 1 top tips
This ecommerce SEO guide will help you avoid disaster when it comes to optimizing an online store for search engines. By doing one point a day, your site can be much more optimized within a month. Ecommerce SEO can be an entirely different beast as search engines often don’t take kindly to online stores; even [...]
Fri, 28 Dec 2007 09:19:24 +0000 - The complete short-list on Google’s Supplemental Index…
…and why you don’t need it anyways (since it is has been “removed”) [Advanced topic] As you may have heard, Google decided to drop the displaying of “supplemental index” as they improve their search engine. This was a useful tool to many of us, however, there are workarounds, and key points to remembered so that you [...]
Sat, 04 Aug 2007 01:55:00 +0000 - The Customer is Always right—or Are They?
Verango = Satisfactory rating One of the fastest and easiest ways to find out about a company you plan on doing business with is to check with the local Better Business Bureau (BBB). Too many people end up going with shady companies, losing lots of money and time as a result. We are surprised [...]
Tue, 24 Jul 2007 17:23:00 +0000 - Email marketing: SPAM compliance and deliverability.
Being CAN-SPAM compliant is only a small piece of the email marketing battle. The rest of it is deliverability, which is often based on things such as reputation (they keep track of the quality of your email over time), and whitelisting (putting you on their safe-list). The problem is, every [...]
Tue, 08 May 2007 21:05:00 +0000 - How one merchant increased their sales 33 fold in a month or two, using a serious call-to-action
A lot of people have written how they doubled, tripled, their sales. But I am going to tell you about one of our customers, the largest harry potter fan site on the web, increased their orders 33-tuple (compared to previous 6 months). Screenshot of hits (since I can’t show you actual order info) It was quite [...]
Tue, 09 Jan 2007 16:42:00 +0000
