Search Engine Panel
Discussions on search engine optimization (SEO) and search engine marketing (SEM). Tips, help, and news on high organic rankings, website optimization, and search marketing.
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- Ask.com: The Beginning of the End?
As reported in a Wall Street Journal article yesterday, Ask.com has undergone some “restructuring” (a.k.a. layoffs) of its workforce. Forty people have been laid off, which actually accounts for a whopping 8% of the total staff over at Ask. Now I understand the need for the occasional downsizing to stay ahead of the pack (or in [...]
Thu, 06 Mar 2008 18:00:24 +0000 - Google Sites To Challenge Microsoft SharePoint
After over a year of acquiring JotSpot, a software company that specialized in enterprise social software, Google has finally launched Google Sites - a renaissance of JotSpot with Google branding. Google Sites screenshot:
Mon, 03 Mar 2008 17:00:51 +0000 - Keep The Marketing and IT Teams Apprised
For those who have been following this blog since its inaugural month, you may remember a post entitled “Incorporating SEO in Website Creation” in November. It reiterates the novelty of search engine optimization and highlights the benefits in considering SEO factors early on in any website design project. However, the marketing and IT departments need to [...]
Thu, 28 Feb 2008 23:00:04 +0000 - Flickr Begins To Nofollow Outgoing Links
After a nice little run by black-hat and grey-hat SEOs, Yahoo’s free photo hosting website Flickr has begun to take a stand. In the past week, Flickr has started to apply the nofollow attribute to comments on photos and even to links from photo descriptions. Prior to this change, blackhats and greyhats had two main ways [...]
Mon, 25 Feb 2008 19:30:21 +0000 - Long Tail Searches Are On The Rise
An introductory post was made here on SEP last November about capturing long tail search traffic, and this subject is getting more attention as of late. An exclusive meeting was held earlier this month, where Google’s Analytics expert Avinash Kaushik disclosed an interesting trend. In Q4 of 2007, the average query on Google reached four words [...]
Thu, 21 Feb 2008 15:00:10 +0000 - Video Ads Tested in Google Search Results
With last year’s introduction of universal (blended) search results followed by the $1.65 billion purchase of YouTube, we knew that video ads were next to appear on Google search result pages. Google has begun testing last Thursday according to a NYT article. It looks as though these ads will operate on a cost-per-click basis and be [...]
Mon, 18 Feb 2008 20:15:00 +0000 - Effectively Using Pay Per Click & Banner Adverts
Pay per click advertising has become a staple in most online advertising strategies over the past few years, with the growing use of search engines for looking up just about anything. All the while, banner advertising has been cast aside and deemed ineffective simply because no one clicks on them anymore. Unfortunately, the purpose of [...]
Thu, 14 Feb 2008 17:15:30 +0000 - Microsoft’s Bid for Yahoo Rejected
It’s official. Microsoft’s $44.6 billion offer (in both cash and stock) for Yahoo has been rejected. This bid has caused a great stir in the search community as well as the larger business world in general. Google tried to derail the possible Yahoo takeover by citing anti-trust concerns. Okay, Microsoft is well known for its anti-trust [...]
Mon, 11 Feb 2008 21:00:11 +0000 - Microsoft adCenter Wins Wall Street Journal Deal
The Wall Street Journal Digital Network (WSJDN) has delegated Microsoft adCenter with the responsibility of delivering advertisements to its network. This partnership is beneficial to Microsoft in many ways and sheds some light as to where adCenter could be headed in the years to come. The WSJDN comprises of some notable Internet properties including Barrons.com, MarketWatch.com, [...]
Thu, 07 Feb 2008 13:00:33 +0000 - Three Important Reasons for SEO and SEM
Internet usage and its ability to quickly and easily spread information has without a doubt been changing the way we shop in general. Let’s look at three reasons why businesses need to really implement a strong search engine optimization and marketing plan. 1. Comparison Shopping With the onslaught of product information floating around the Internet, it’s important [...]
Mon, 04 Feb 2008 20:30:05 +0000
