Life of an Internet Entrepreneur
Live life to the fullest
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- Google Integrates TV Ads Into Adwords Platform
I first discussed the rumored Google interest with TV ads last year, and Google seems to be near ready with their product almost one exact year later. Google invited some Adwords members to test out Google TV Ads Beta, which lets advertisers upload or mail a 15, 30, 45, or 60 second TV ad to be [...]
Thu, 06 Mar 2008 21:40:16 +0000 - Hack Blockbuster DVD Locks With A Corkscrew
As an avid movie watcher, I have had my share of instances where Blockbuster forgot to unlock a DVD case for me. Now, I don’t know about you, but the only thing more frustrating than taking out a bad movie, is taking out a bad movie that you can’t even watch - because it’s [...]
Wed, 05 Mar 2008 06:16:59 +0000 - Top 10 Keys To Success
I was reading through Automotive News last week and they were profiling a very successful dealer group owner named Rick Hendrick. He managed to build up a dealer empire of 60 dealerships, 80 franchises, and over $4.3 billion in revenue last year. But the path to there has been filled with hardship, including: a [...]
Sun, 24 Feb 2008 19:40:43 +0000 - The $2.7 Million Question: Do Super Bowl Ads Pay?
I know what you did last week (assuming you don’t live under a rock). If you were one of the millions who watched the Super Bowl this past Sunday, you more than likely were wondering what some advertisers must have been thinking (ahem, SalesGenie) to run a certain ad. Well, your humble host wondered the [...]
Tue, 12 Feb 2008 13:33:43 +0000 - Super Bowl Ad Review: 2008
The Super Bowl was a great game, but, given my profession, I paid a bit more attention to the ads, seen by over 97.5 million fans- the most ever. You may recall my review of Super Bowl 2007 Ads last year. 30 second spots cost about 7% more this year, averaging $2.7 million a [...]
Tue, 05 Feb 2008 00:08:24 +0000 - Customer Service Done Right (Begrudgingly)
A while back, I covered the three rules of recovery customer service, which a company should use when they have messed up. Sadly, very few stores keep to them, and consequently lose a lot of longtime customers over rather trivial incidents. Just the other day, I had an opportunity to revisit that idea at ShopRite. I [...]
Tue, 29 Jan 2008 00:11:29 +0000 - Why Most People End Up Hating Their Job
Back in the good old days way before I was born, people were fairly self-sustaining. They planted their own food, made their own clothes, and had a wide range of daily tasks just to survive. While life in those days certainly was harder, I believe it also led people to develop greater confidence [...]
Thu, 24 Jan 2008 21:53:14 +0000 - Control Your Career By Creating A Job Position
Usually, people just wait to be promoted, or move to a higher position at a different company when they want to move up in their career. A few days ago, a friend of mine told me about his new (creative) attempt to move up the corporate ladder at his company. What he [...]
Sun, 20 Jan 2008 22:47:26 +0000 - Is America Tired Of Social Networking?
Sometime around June this year, Social networking sites (such as Facebook.com and Myspace.com) experienced a huge boost in visitors. However, if you really look at when the social networking sites started spreading like wildfire, it was around 4 years ago, and mostly in the college-age segment. Now, four years later, there is some evidence [...]
Tue, 15 Jan 2008 22:10:24 +0000 - 5 Steps To Control Your Productivity
My friend Jay White, who runs the large and well-known DumbLittleMan blog, has graciously asked me to guest post on his blog, which is a “tips for life” type of blog. My post was put up there today, and I figured I’d pass along the link to anyone who doesn’t mind reading my work off-site: Keep Your [...]
Fri, 11 Jan 2008 21:15:30 +0000
