Freelance Writer Articles
Award-winning freelance writer syndicates articles on sales training and motivation, pharmaceutical and medical topics, current events and emerging technologies.
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- Required Participation: Getting the Most Out of Your Company Training
New pharmaceutical sales representative usually look forward to training with a mix of anticipation and anxiety. It’s exciting to begin a new journey. It’s fun to meet new people. And it probably means that you’re done with home study manuals and online tests. At the same time, it’s natural to worry about being away from your family or not performing well at training. - Gift Card Glory: How Consumer Demand Has Shifted the Gift Card Market From Novelty to Commodity
Consumer demand has shifted the gift card market from novelty to commodity. If you want to leverage the value of gift cards in your business, you first need to understand the value they hold for consumers. - Underwriters: The Importance of Nurse Practitioners and Physician Assistants
How many prescriptions did you lose today? If you didn't call on the nurse practitioners and physician assistants in your territory, you may have lost as many as 21. And your smartest competitors know exactly where to find them. - Powerful Presentations: How You Can CREATE More Memorable Sales Messages
Physicians and other healthcare providers have less time and more prescribing options than ever before. Studies show that as few as eight out of every 100 sales calls end with the physician meeting the rep and remembering what was said. How can you be one of those eight memorable reps? If you want to change prescribing behavior on every call you need to CREATE sales presentations that are Clear, Relevant, Engaging, Accurate, Timely and Enthusiastic. - Tipping Point Ahead: Prepared for a New Primary Care?
Primary care “is at grave risk of collapse,” proclaims a report from the American College of Physicians, as printed in the July 7th issue of Medical Economics. A confluence of changing demographics within the medical profession and increasing consumer demand for health care services has brought our nation’s primary care system to a tipping point. Market forces that continue to draw primary care providers (PCPs) away from patients, draw in Nurse Practitioners (NP) and Physician Assistants (PA) in a compensatory response. This is well documented as a declining national trend in PCPs and a corollary increase in NPs and PAs. - International Women's Day 2006: Extraordinary Women Doing Ordinary Things
Freelance writer's reflections on International Women's Day 2006. - My Pompei: Reflections on Being a New Adoptive Parent
I know exactly what I was doing when you were born, because it’s still unfinished, just as I left it. My private Pompei. - Prescription for Success: The Role of the Pharmacy Call in Driving Sales
Who is on your sales team? Your territory partners, your sales trainer, hopefully your manager and other company personnel. Certainly your physicians. Their patients. Maybe even local managed care organizations. What about pharmacists? After the countless hours of product training and skill development and relationship building, your efforts culminate when a prescription is filled at the pharmacy. - RFID in Rochester: How Local Companies Are Integrating RFID
Interest in item-level RFID tagging has been driven primarily by the pharmaceutical, personal care, and cosmetic industries. Local companies describe a high degree of awareness and interest, but only a modest level of integration. I spoke with some of Rochester's early adopters to put a local face on track-and-trace technology. - Informed Consent: Ethical Considerations of RFID
Proponents hail RFID as the next natural step in our technological evolution. Opponents forewarn of unprecedented privacy invasion and social control. Which is it? That’s a bit like asking if Christopher Columbus was an intrepid visionary or a ruthless imperialist. It depends on your perspective. One thing is clear: As RFID extends its roots into common culture we each bear responsibility for tending its growth. - Touchdown: What the Packers Can Teach Us About the Importance of Closing
An appropriate close is as valuable to your prescribers as any part of your presentation. When you close by reiterating the benefits of your product - and establishing yourself as a resource - you give the physician reasons to prescribe your product.
