RSS FEED IDEMS: Badog - Web 2.0 for Automobile Industry
- Asking the car buyer the right questions
Some potential telling questions:
What features do you like best about this model? (stereo, mp3 connector, fog lights, safety rating, body style, sun roof, trunk space)
What makes you prefer model X to model Y? (leg room, gas mileage, cup holders, visibility, my friend drives one, etc.)
What are you going to use the car to do? (Sports, [...]
Sun, 20 Jan 2008 16:07:04 +0000
- Quality Leads rather than Quantity
When dealers venture into Internet Marketing, many try to generate as many leads as they can, thinking that volume is the goal. However, with your potential customer’s focused on your responsiveness and their experience with you, focusing on high-volume lead generation may be doing a disservice to both your dealership and your leads.
It was discovered [...]
Sun, 20 Jan 2008 16:07:02 +0000
- Dealerships and Online Marketing - spending more money
A new report is out from Jupiter Research and NADAguides.com that shows just how much money auto dealerships are putting behind their internet efforts. The survey of 106 dealerships across the country shows that 43% are spending more than $30,000 per year, a whopping increase over the 14% in this category in 2003…
Highlights of the [...]
Sun, 20 Jan 2008 16:07:01 +0000
- On the Conversion Process
Your website shows up in a potential buyer’s search results.
The buyer clicks because the description matches his expectations.
The web page she lands on has valuable information that matched the promise made by the search result description.
The next-step call to action is engaging, plainly visible and easy to execute. The buyer chooses to become a “known” [...]
Wed, 16 Jan 2008 16:07:04 +0000
- Research on building an open source e-commerce auto accessories store
I am starting a new project - an open source e-commerce vehicle parts and accessory store. I thought i would document my planning and research stages in case anybody has some good insight but also to help someone else that may be doing a similiar project.
Creative Brief
Perhaps i should provide short needs analysis [...]
Mon, 14 Jan 2008 22:17:41 +0000
- What constitutes an Internet Sale?
If there has been any one debated issue relating to our Internet Department is the one about what should and what should not be considered an Internet Sale. Being an Internet Manager it is clear as to why i would care. I want to be able to accurately measure profit by way of [...]
Sun, 30 Dec 2007 07:07:14 +0000
- Small Details Really Matter - increasing online sales conversion
A short blurb about understanding the online car shopper and the small details that will increase your(my) ability to convert an online lead into a sale. It is pretty much common knowledge that a timely reply to an online lead can make or break a potential sale. But what will really make an online vehicle [...]
Sat, 29 Dec 2007 18:07:01 +0000
- Web Writing - content usability will impact profitability
I have been recently reading research and articles on web usability with the hopes of gaining insight into how I can continue to increase some of my web properties’ ROI.
As a web designer one of my biggest challenges has been to forego aesthetic in favor of a simple usable/accessible approach to web building. [...]
Sun, 23 Dec 2007 06:57:05 +0000
- Dealer and Brand Loyalty down this year -2007
New research compiled by Capgemini on our changing consumer auto trends and buying behaviour suggesting ways in which web sophistication is fueling that change. Some of their findings include:
Dealer Loyalty and Branding have decreased in 2007
Increased Regulations
Increased Interest in buying cars and accessories online
1 in 5 consumers are likely to buy a car online
Consumer’s are researching [...]
Thu, 20 Dec 2007 21:01:50 +0000
- A Case for Internet Sales Manager’s in the Auto Industry being skilled.
I have ranted about this issue before but why do i keep meeting Internet Sales and Marketing Manager’s in the Auto Industry who know NOTHING about Internet Design, Internet Marketing or Development? Web 2.0 - what is that? Perhaps it is just Canada I am not sure but to echo what many [...]
Mon, 03 Dec 2007 04:07:07 +0000
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