Ecommerce News Get Elastic
Ecommerce articles on internet retail, online marketing, social media, SEO, and all things ecommerce from Elastic Path Software; Featuring the Get Elastic ecommerce podcast - conversations with industry insiders.
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- Bloggers Digest - Reader’s Choice Edition
Greetings from the Canadian Rockies! This will be a quickie Bloggers Digest as I’m in Banff, Alberta this week and have not had much time to pour over Google Reader (I feel so out of touch). I thought I’d open it up to you this week also - please link to your favorite ecommerce/Internet [...]
Fri, 11 Apr 2008 14:48:25 +0000 - Blogs, SEO & StumbleUpon: Ecommerce Edition
Greetings from the Rocky Mountains! I’m away this week in beautiful Banff National Park in Alberta, Canada for the CWC/Corus Digital Media Career Accelerator workshop. This morning I will be presenting to a select group of women in the broadcasting industry a session on blog promotion through new media. I thought I’d give [...]
Thu, 10 Apr 2008 14:35:06 +0000 - Corporate Blogging: Tips for Writing Your First Blog Post
I was recently approached by my former employer and friend for some tips on writing the first blog post for a corporate blog. This company blog is written by members of the team and announced to a mailing list of previous and current clients, prospects and business partners so the first post really needed to [...]
Wed, 09 Apr 2008 14:01:27 +0000 - Video Merchandising With Virtual Catalogs
Saks Fifth Avenue is stepping out and debuting “Fashion in Action” - first streaming video fashion catalog. The feature went live last Monday as an effort to combat the deterioration of direct mail catalogs - to make them more entertaining and interactive. So far the virtual catalog is just a test, using items from Saks’ [...]
Tue, 08 Apr 2008 15:05:32 +0000 - Web Analytics for Online Retailers: Must-See Webinar
Intimidated by charts and stats? Suffering from “analysis paralysis?” Web analytics is essential for measuring your ecommerce performance but can be quite complicated and challenging. Even if you have a dedicated internal team or outside consultants, you need to have an understanding of key concepts and metrics to make effective business decisions from your data. We’re [...]
Mon, 07 Apr 2008 17:30:58 +0000 - Losing Customers at the Register: 12 Checkout Blunders
This is a guest post from Justin Palmer of Palmer Web Marketing. We’re really excited to have him share his expertise with us here on Get Elastic, as his tips and tricks are always very valuable to online retailers. You’ll learn a thing or ten from his 25 Ways Series and more. If [...]
Mon, 07 Apr 2008 14:02:51 +0000 - Bloggers Digest - 4/4/08
Following at least 50 blog feeds, most of which are not specifically about ecommerce, I aim to select standout information that online retailers would enjoy and learn from. I hope you enjoy this week’s picks, there’s a little something for everyone. Hard up on topic ideas for your ecommerce blog? Jennifer Osborne from Search Engine People [...]
Fri, 04 Apr 2008 14:31:15 +0000 - Amazon M-Commerce: Introducing Text-Buy-It
Amazon is testing new waters in mobile marketing with its Text-Buy-It technology launched earlier this week. The new service allows customers to check prices from their cell-phone completely through text messaging - bypassing the need to access the mobile web (many people still don’t have web access or incur extra costs per web page [...]
Thu, 03 Apr 2008 14:36:36 +0000 - ShopTogether is Live Chat Help on Steroids
Online retailers like NetShops and Rugsale are using a third-party service called ShopTogether, where customers can…you guessed it…shop together online. This also has amazing potential for personal selling from your live chat customer service reps. This is what the ShopTogether interface looks like: Get Started Invite a Friend You can see what your friend is viewing, share favorites and [...]
Wed, 02 Apr 2008 14:06:17 +0000 - Social Commerce on Product Pages - Why Not?
File this one under “why didn’t I think of that?” Shoes.com enables customers to ask and answer each others’ questions right on product pages using the Ask & Answer tool from Bazaarvoice. Considering the popularity of both online forums and product reviews, it makes sense that customers ask and answer questions of each other about [...]
Tue, 01 Apr 2008 15:03:39 +0000 - Saving Sales From Negative Customer Reviews
As customer reviews become more and more common on ecommerce sites, we can expect innovations to emerge in design, usability and quality. It’s always a good idea to keep an eye on Amazon for usability innovations. Today we’ll look at an example of how Amazon helps customers filter product reviews when there are literally hundreds of [...]
Mon, 31 Mar 2008 14:00:39 +0000 - Bloggers Digest - 3/28/08
Dear Get Elastic Readers: We had some issues with Wordpress last weekend that resulted in a number of glitches with the site while the platform upgraded. Among other things, we lost our About Us page. Thanks to all who dropped me a line to point that out, and a new and improved About page is [...]
Fri, 28 Mar 2008 18:34:18 +0000 - Consumers Believe Spam Means Unwanted, Not Unsolicited Email
The common definition of email spam may be any piece of mail that isn’t opt-in or “solicited.” But the recent “Spam Complainers Survey” conducted by Q Interactive and Marketing Sherpa set out to see what email recipients consider spam, why they report spam and what they expect reporting spam accomplishes. The findings should make any [...]
Thu, 27 Mar 2008 15:00:14 +0000 - Turn Customer Reviews Into Word-Of-Mouth Marketing
Here’s a tip on how to turn your customers into blogging evangelists: make it very easy for them to post customer reviews written for your site to their own blogs. Elastic Path is doing this with the Vancouver 2010 Olympic Store. After a customer has filled in his review, there is an [...]
Wed, 26 Mar 2008 15:00:21 +0000 - Dodging Dishonest Customer Chargebacks
Credit card companies protect consumers against credit card fraud by taking care of disputes whether they be incorrect amounts, credit card fraud, stolen credit cards or if the merchant never delivered the goods, or faulty goods. These refunds are called chargebacks. Not only are they disappointing, but they can be downright dangerous to your online business, [...]
Tue, 25 Mar 2008 16:44:59 +0000
