Blogs as EZ Marketing Tools
Easy Marketing Tools for your Small Business
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- Which is Better for your Business: A Blog or a Website
Ok… the battle is raging over the blog vs web site debate. Which is better… blogs or regular web sites. (Not to be confused with the “which is better, blogs or HTML newsletters” debate… also raging across the internet.) First a word of warning. I am a “regular joe” when it comes to SEO. I [...]
Thu, 03 Apr 2008 17:13:25 +0000 - Effectively Using Outrageous Acts of FUD to Promote Your Blog
In the online world, Amazon is to retail book sales as Google is to search. Sure, Barnes and Nobles has a significant “off line” presence… but when it comes to selling books online… no one does it better than Amazon. While Google is the 900 lb gorrilla of search, Amazon is truly the [...]
Mon, 31 Mar 2008 15:00:50 +0000 - Is a Blog the Right Option for Your Business Marketing?
There is an adage in advertising that says, “I know that half my advertising dollars are wasted - I just don’t know which half!” Several authors claim credit for this quote, but no matter what the origin, I can assure you the saying is wishful thinking. Not only is it possible that more half of [...]
Fri, 28 Mar 2008 16:15:38 +0000 - Digging for Gold in Old Content
Once you’ve been blogging for a while, you may find you’ve got lots of GREAT content that is “hidden” in the archives. Blogtrepreneur offers some helpful tips including linking internally to your old blog content. Internally linking to blog content means simply creating a link inside your post to another post. For example, I [...]
Fri, 21 Mar 2008 20:47:03 +0000 - Less Can Be More When It Comes To Your Blog
One of the GREAT things about Wordpress blogs are the ease with which you can add widgets. Widgets are bits of code which can add interesting content to your blog. Mashable offers a list of 50 Great Widgets for your Blog. One of those widgets is My Blog Log. My Blog Log is a valuable [...]
Wed, 19 Mar 2008 21:12:58 +0000 - Cashing Out and Selling Your Blog
Over at the Performancing blog, there is a post offering 3 blogs for sale… and the lister obviously arrived at his “valuation” of the three blogs by using this tool: How Much Is My Blog Worth. No bids and the only comment is a recommendation on how to get SOME buyer interest in the [...]
Mon, 17 Mar 2008 10:06:54 +0000 - Creating Blazing Hot Headlines that Attract Readers
There’s no doubt about it… creating a blazing hot headline that attract readers for your blog is tough! However, it’s where you should invest MOST of your efforts when it comes to your blog. Writing Headlines that Work is one skill that will pay HUGE dividends if you can master it. Creating blazing hot headlines [...]
Mon, 10 Mar 2008 17:10:49 +0000 - Page Rank…. why it’s important…how you can fix it
You may think that PR stands for Public Relations…. but if you’ve got a blog or web site, there’s another type of PR which affects your site more than you may know. It’s called Page Rank (PR for short). In a nutshell, Page Rank is assigned by Google to determine the “authority” of [...]
Sun, 02 Mar 2008 22:01:04 +0000 - Getting the most out your Wordpress blog
Wordpress is by far the most popular blogging platform. It’s so powerful and robust, it’s the blog software that can function like a CMS (Content Management System). There are two ways to “Wordpress”… the free account a wordpress.com or you can install the software on your own hosting account with your own domain name. If you [...]
Sat, 01 Mar 2008 22:52:08 +0000 - Creating marketing magic begins with identifying your target market.
Marketing is merely the process of bringing the solutions you offer to your selected target audience. It’s just that simple. When you were a child, perhaps you passed away the lazy days of summer as I did and indulged in the sport of drowning worms. I could call it “fishing” but that would denote a level [...]
Fri, 22 Feb 2008 15:39:02 +0000
