Mediaweek News - Media Agencies and Research
Media Agencies and Research News from Mediaweek
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- Digital Buyers Lament Ad-Buying Process, Seek Guidelines
One of the ad industry's most complex and costliest problems--inefficiencies in the ad-buying process--became the focus of sharp debate at last week��s American Association of Advertising Agencies' Media Conference in Orlando, Fla.
2008-03-10 - GM Planworks' Donlin Leaving Agency
Dennis Donlin, general manager of GM Planworks, the unit of Publicis Groupe's Starcom MediaVest Group that handles media planning and buying on General Motors' $3 billion-plus annual ad account, is leaving the agency effective April 1, the shop said today.
2008-03-05 - Nielsen's Ent. Group Ups Three Execs
Nielsen Business Media has promoted three executives in its newly created Entertainment Group.
2008-03-05 - Nielsen: 23% of Mobile Users Have Seen Ads
Nearly a quarter of mobile users say they've encountered some sort of advertising on their mobile devices, despite the relatively small universe of mobile Internet users, says a new report issued by Nielsen Mobile.
2008-03-04 - Study: Consumers Seeing, Liking Signs
Digital billboards, rolling out across the country, are getting high marks from consumers. According to a study released by Arbitron Monday, the majority of digital billboard viewers found the new signs to be attractive, and 81 percent said they were helpful to the community.
2008-03-03 - Initiative Launches Amphibian
Amphibian is the latest buzz word among media buying agencies, with its launch as a new activation unit by Initiative USA.
2008-03-03 - Ad Fee Talk Puts Buyers, Clients on Edge
Advertisers and media buyers insisted last week that the May 1 deadline set for the Big Three networks--ABC, CBS and NBC--to join them in a task force to discuss the elimination of network ad-integration fees was not intentionally done to turn the screws on the networks before the May 12-15 upfront presentations.
2008-03-03 - Advertisers Look Before the Last Click
The advantage and disadvantage for Internet ads has always been the click. On the one hand, its inherent measurability has established the Web as the most quantifiable medium; on the other, it has resulted in Internet ads more geared to response than branding.
2008-03-03 - Digital Pushes Agencies to Restructure
Buyers, sellers and marketers are all making structural changes within their organizations to better communicate with one another as well as with consumers. Most recently, Omnicom's OMD announced last week that it's reorganizing its account teams to create a new level of senior execs--all steeped in deep digital experience--to both oversee account clusters and to serve not only as media advisors, but marketing consultants.
2008-03-03 - MindShare Wins 'Family' Account
MindShare North America has been awarded the $30 million media buying and planning responsibilities for American Family Insurance.
2008-03-03
