RSS FEED IDEMS: As Seen on Tv Product News
- Bring on the Future of TV Ads
Backchannelmedia recently conducted a survey to better understand the wants and needs of today's U.S. consumers. The survey revealed that 40% of consumers would participate in interactive television offers such as the one Backchannelmedia has developed. Backchannelmedia's belief is that the traditional method of television advertising is becoming less and less effective, especially with DVR technology that allows people to fast-forward through all advertisements that air during their favorite programs. So, they have created an interactive opt-in television advertising model that will more efficiently target consumers.
How does it work? With the simple click of their current remote control consumers can forward a product or content of interest that they see on TV to an e-commerce site. Market Wire, in an article regarding the new technology provided the example of a consumer who is watching a musical performance by a popular artist and decides that they want to buy the song. The consumer would be able to simply forward a link to download the song from a digital music site.
Backchannelmedia's patent-pending technology will allow consumers the convenience of shopping from their TV without being annoyed by disruptive ads. The recent survey conducted shows much hope for this technology; 60% of the 2,288 participants indicated that they would click on the TV advertisements to have coupons sent to their email, and the survey "projects close to 43 million early adopters out of the 196 million U.S. daily television viewers." (Nielsen Media Research)
When can we expect to see this innovative advertising method? Beginning the second quarter of this year Backchannelmedia will launch a closed-air trial on a select few television stations. Depending on the outcome of the trials, we will see when this technology will hit television sets across the United States.
http://www.backchannelmedia.com/newsletter/articles/16642/New-Research-Shows
Mon, 28 Jan 2008 21:19:00 +0000
- Who is Billy Mays?
Who is Billy Mays? And where did he come from? It is difficult to turn on a television and not see at least one commercial or infomercial featuring Billy Mays demonstrating amazing cleaning products such as "OxiClean" and "OrangeGlo". He is known for his enthusiasm and opening line "Hi! This is Billy Mays with (product name). While some reviews of his approach have been poor, nobody can deny his success in promoting these products which has lead to the company OrangeGlo International to being named one of the "Top Ten privately growing companies from 1999 to 2001 by Inc. magazine,".
Today Mays is the CEO of his company Mays Promotions Inc., where his services are in high demand
Mon, 21 Jan 2008 21:44:00 +0000
- 3 Great Ways to SAVE on Top Products
Customers can receive great savings on many great products including: The Contour Twist Pillow is the world's MOST VERSATILE pillow!
SAVE $5 off $40 purchase (use code: FREE at checkout)
or, SAVE $10 off your $75 purchase (use code: SAVE at checkout)
or, Receive FREE Shipping with $100 purchase. (use code: TWIST at checkout)
Offers Expire: 4/15/2008
Other products included in this offer:
Contour Leg Pillow
Contour Back Max
Mattress Genie Bed Lift
Cloud Mattress Toppers
Wed, 16 Jan 2008 21:15:00 +0000
- Direct Response Advertising: No one is immune
Many people believe that they are not influenced by the hundreds of advertisements they see everyday. However, evidence seems to indicate otherwise. Direct response advertising is a $250 billion dollar business (something that no one could ignore). Pioneered by Bob Francis, creator of "8-minute Abs", DRM is one of the most effective marketing tools today. With the major objective of going to retail with a product, one needs only three criteria to succeed with DRM.
1. A product to appeal to a wide-range of comsumers
2. Low cost of production
3. Made as an offer no one can refuse (2 for 1...)
Tue, 15 Jan 2008 00:22:00 +0000
- Save on Rosetta Stone Holiday Offer!
Another great holiday offer for Rosetta Stone Language Learning Software: Click here to check it out!
Save 10% - plus FREE shipping!
Mon, 10 Dec 2007 18:20:00 +0000
- FoodSaver orders will be shipped FREE
A great new holiday promotion: see the Foodsaver page to order!
FoodSaver orders will be shipped FREE with the use of code LINKAFFFR4
Fri, 07 Dec 2007 00:44:00 +0000
- Save 25% off Hooked on Phonics
Here is a great new deal for Hooked on Phonics!
Customers can save 25% off on all products purchased from 12/3 - 12/12 (use code SAVE25 at checkout) and 20% off for the rest of the month (use code SAVE20 at checkout). Also, purchases made from 12/13 through 12/19 will receive 2nd day shipping at no additional charge!
Visit the Hooked on Phonics page for more details.
Fri, 07 Dec 2007 00:40:00 +0000
- Digital Future for TV
People thinking of buying a TV this holiday season may want to consider whether they will want to watch free, over-the-air programming. On Feb. 17, 2009, all television stations in the US will stop broadcasting in analog and will begin broadcasting in digital format only.
What does this mean for us consumers? If you buy or own a TV without digital capacity, you will need to obtain a digital converter box to continue to receive free local programming. Beginning in 2008, the Federal Government will offer a max of two $40 vouchers per household to be used to purchase converter boxes. If you have a digital TV you don't need to change anything. Note that a high definition TV is not the same as a digital TV - you need a transmitter to get the digital signal (or a converter).
The federal government began this program to free up some of the broadcasting to be used for public safety transmissions. Digital television will also offer less interference and better picture quality.
To apply for a converter box coupon, you can call 1-888-388-2009 or visit dtv.gov. The coupons are available on a first come, first serve basis until the program reaches $890 million total.
Thu, 06 Dec 2007 18:20:00 +0000
- Electronics are Best Bought Online
According to the November Annual Electronics Issue of Consumer Reports, shoppers looking for electronic products received better prices and a better selection from online suppliers than they did from walk-in retailers.
Customers also reported that another advantage of shopping online is that they were not coerced into buying extended warranties. Consumer reports advise that extended warranties are generally not recommended, however, three fourths of consumers end up purchasing them because they feel forced to do so by sales people.
With the holiday season quickly approaching, avoid crowded stores and cold weather by purchasing your gifts online for a better deal and selection!
Tue, 20 Nov 2007 22:11:00 +0000
- Keep up to Date with our Blog
New technology is allowing blog readers to be notified every time their favorite blogs are updated. 'Really Simple Syndication' (RSS) can be described best as a news feed. No longer will you have to bookmark your favorite sites because RSS does it for you. In the long run, it will save you time by letting you know when the sites you care about have been updated.
To start taking advantage of RSS you can click on the orange icon on the right side of the address bar in order to subscribe to our blog. (See below)
The left hand side of our blog page has icons and links that you can follow in order to set up your subscription. That is all it takes, and now you will always be kept up to date!
Fri, 16 Nov 2007 17:05:00 +0000
- Woman Scams QVC out of $412,000
A 33-year old woman from Greensboro, N.C. named Quantina Moore-Perry, pleaded guilty to a Philadelphia federal court on Oct. 25 to scamming QVC, a home shopping network, out of more than $412,000 in 2005.
Moore-Perry discovered a glitch in the online ordering system of QVC that allowed for her to order products and quickly cancel them, while still receiving the product in the mail days later and for no charge. She would then place the items on eBay and sell them to the highest bidder.
She has agreed to forfeit her earnings to government authorities and she faces up to three years in prison. A sentencing date is still pending.
Tue, 13 Nov 2007 22:52:00 +0000
- Small Business TV
The Harris Poll released a new survey yesterday stating that 80% of adults in the United States are online. This percentage has been steadily increasing. In 1995 only 9% were online and in 2000 they were at 57%. Adults are now spending on average 11 hours a week on the internet.
This increase could not come at a better time for Wi-Fi TV. They are launching a Social Internet TV website today. This will enable even small businesses to have their own interactive TV Station. Companies can post as little or as much content as they would like. This just provides another way to stay connected as a company, to your clients, and to feature new products. All they need is a web cam or camcorder!
Thu, 08 Nov 2007 22:54:00 +0000
- Strict Guidelines for Infomercials
Just because a retailer has an amazing product for a great price, it does not make it easy to sell. Many retailers face legal problems when they put their product on air or online. Retailers can face litigation and even jail time for copyright infringements and false advertising claims.
Many times, retailers will put their product on the air without substantiating claims about the abilities of their products. These are often low budget projects who do not take the time to cover themselves legally. They often times find themselves facing steep fines from the Federal Trade Commission.
Television stations are no longer held liable if they are given the information and sources from the retailer, and they usually require liability insurance as well. However, stations are now keeping a closer eye on products that seem to make outrageous claims and promises.
Tue, 06 Nov 2007 22:40:00 +0000
- Sudoku
This Sudoku Game is the best quality one that you will find. It is small and portable as it also remains stylish and sleek. The electronic version of this popular game takes away all the mess that the paper puzzles and books create. See why Sudoku has become one of the most popular puzzle games!
Sudoku Game Features:
* 100,000 different puzzles! You'll always have a fresh sudoku game!
* Easy-to-read sudoku game LED backlit screen for playing in the dark
* Sudoku game features three levels: easy, hard and advanced
* 'Hint' mode gives you up to nine hints per sudoku game
* Appropriate for all ages, from kids up to great-grandparents
* Sudoku game handheld is small and portable: 12cm x 8 cm x 1.5cm.
* Requires 2 'AAA' batteries
Fri, 02 Nov 2007 16:52:00 +0000
- Hulu.com - An Alternative to YouTube
NBC and FOX have just launched a test version of a new video streaming website that will compete with YouTube and other popular video sites. Hulu.com will play full length television shows as well as movies for free. The site is supported by online advertisers who wish to promote their product alongside prime-time television and popular movies.
YouTube is at a disadvantage because their current website hosts many unauthorized video clips. Viacom Inc. (who owns Comedy Central, VH1, MTV, and others) is currently suing YouTube for 700 million dollars due to copyright infringement.
Hulu.com will allow users to embed episodes or clips onto their own blogs, websites, or even to send them in emails to friends. The final version of Hulu is projected to be available within a few months.
Wed, 31 Oct 2007 16:35:00 +0000
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