Brandweek News – Auto
Automotive News from Brandweek
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- Brandweek Exclusive: Mercedes Takes Its C-Car to the People
Upcoming ride 'n drive to target 30,000 potential buyers
2007-07-13 - Pontiac Selects Director of Marketing
GMC's Craig Bierley gets the nod
2007-07-12 - Temporary Plates
Not long ago, car sharing was a fringe idea for urban liberals. Now, it's a hot category with two dozen brands���and it could change auto-renting as we know it.
2007-07-12 - Four Wheels to Two; Pontiac Marketer Leaving
Mark-Hans Richer going to Harley-Davidson
2007-07-09 - 'The New Chrysler' Readies Monthlong Celebration
Jeep, Dodge and Chrysler share the spotlight; 'Pentastar' shines again
2007-07-09 - Chevy Touts Green Credentials
Automaker aligns itself with Live Earth shows
2007-07-06 - VW Marketer Moves Up to CEO
Stefan Jacoby replacing Frank Witter
2007-07-05 - Mitsubishi Promotes Kuhnert To EVP-Sales and Marketing
Industry vet was svp-sales in second stint with company
2007-06-29 - Having Fun? Jeep Wants To Make Sure
New tagline, campaign will stress driving experience
2007-06-27 - Driven to Consolidate? GM Combines Ad Efforts
Carmaker dumps two agencies in favor of one
2007-06-26
