Ethical Internet Marketing Blog
Build Trust. Win Profits. Sleep Easy.
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- How to Set Up Multiple Website Versions Safely
A problem encountered by many international companies and organisations is how to create several regional websites which have substantially similar content. But first let's identify what the actual problem is... Let's assume that 'Company X' has an English language website...
Tue, 21 Mar 2006 11:04:35 +0100 - Just Be It - Trust Building from Inside Out
Building trust and establishing credibility needs to be the cornerstone of any Internet marketing strategy. The post-modern consumer is, as Dr Flint McGlaughlin quotes 'armed and dangerous' - he or she can in a single click, terminate your attempt to...
Mon, 13 Feb 2006 09:00:00 +0100 - Walking the Chinese Wall - Google and China
The recent debacle surrounding Google's decision to censor its search results in China reveals just how strongly Internet users and shareholders alike view the issue of trust. Google's "Do No Evil" stance has undoubtedly been severely compromised by what it...
Mon, 06 Feb 2006 08:02:55 +0100 - Web Design - Art or Science?
A fascinating study by Canadian researchers published in the latest issue of Behavior and Information Technology revealed that aesthetic judgements made within 1/20th of a second determine whether a web user remains on a website or leaves immediately. Source: Reuters News (http://today.reuters.com/news/newsarticle.aspx?type=scienceNews&storyid=2006-01-17T203950Z_01_N17291661_RTRUKOC_0_US-SCIENCE-CANADA-WEBSITES.xml&rpc=22). In less time than it takes to blink, a person will instinctively respond to the visual design of a web page. But what I found really significant about this study is that researchers were unable to identify any common criteria which determined people's responses.
Mon, 23 Jan 2006 10:37:40 +0100 - Ethical Internet Marketing – A Manifesto
Ethical, principle-based business practices which put people before profit are becoming the founding principles for many progressive business leaders. It puzzles me therefore that comparatively little attention is yet to be given to ethical Internet business practices - especially since...
Mon, 16 Jan 2006 15:56:19 +0100 - The Human Face of Internet Marketing
On-line consumers want to do business with companies that have a solid reputation -- companies they can trust and who have proven themselves by delivering on their promises. This is reinforced when a company has a bricks-and-mortar presence and a human face to the business. Here's the evidence...
Mon, 09 Jan 2006 12:34:00 +0100 - 10 Steps for a New Culture in Internet Marketing
Welcome to a brand New Year... and to a brand new blog! The posts you’ll read in this blog are my offering for furthering an understanding of how Internet marketers and on-line business owners can employ highly successful on-line marketing strategies -- without resorting to what I call low trust tactics.
Sun, 01 Jan 2006 14:17:23 +0100
