MediaBlog
Riffs on advertising, marketing, media and society. ************************************************************************************************************ We may not be interested in chaos but chaos is interested in us (R.Cooper)
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Brilliant!
Tue, 22 Jul 2008 16:59:53 +0200 - The Revelation of the Consumer
I've just run across this Polish ad for mobile provider Plus GSM - it is great! They've created the whole series of ads with famous comedians group, some are better than others but especially this one ad nails what it is all about. You are going to have the most fun when you understand Polish. The lady is the need of the consumer that appears in the office of mobile provider. He calls for his colleague, lets call her the office woman: The office woman asks her: Who are you? I am the need of the consumer, she replies The need of what?, asks the woman again I am the need for the new type of deal. Deal that is shorter and not counted in years but minutes (hmm Apple and its friends in telecom world could learn something from this commercial). The more you talk the faster your deal is over and you can buy the new telephone in promotional price - explains the revelation of the need of the consumer Woman, you have no idea about the telecommunication market! - replies outraged office woman Great idea from the Plus GSM! I find the revelation of the consumer to...
Sun, 20 Jul 2008 18:21:56 +0200 - Viva la France and No More Hungry Donkeys
I am back from holidays. It was such a great time and I fell so in love with french countryside and I can't stop seeing myself on the one of vineyards in the Medoc region. *Sights*. For me traveling isn't always about visiting new places and learning new about people Normandy that opened for me the last door to the world of impressionists, Monet-like gardens and not to mention the delicious food and wine. Holidays were wonderful except one dramatic episode when I was attacked by hungry donkey - it decided to check out what's in my bag. And it seems it didn't like my iPhone as it crushed its glass. I was kind of angry but I figured out that you can't sue donkey who happens not to suffer from shiny objects syndrome. :-) The most important is that phone is still working even though it isn't so shiny anymore. There come some serious cracks. When I got home I wanted to buy a new iPhone that was launched in DK on the 11th July and I can't primarily because it is sold out, secondary because it is bound to subscription and you can't buy it without. It made...
Sun, 20 Jul 2008 15:01:33 +0200
I love being on holidays, recharge batteries and get lots if inspiration. I am in the midle fields in Normandy, waken up by a rooster that has apparently a lot to say. Birds are singing, horse looking into my windows. Yes, absolutely idyllic. Life is good! have a wonderful summer all.
Wed, 02 Jul 2008 08:45:24 +0200- Love Conquers Everything...
...even the lion beast. It is absolutely cute and lovable. This is good lesson in how to bring human's emotion to the surface. Enjoy but have some kleenex! :-) christian the lion, emotions, love, Untitled
Wed, 25 Jun 2008 12:44:30 +0200 - Green is the New President Bitch
While grass gets greener and more and more people claim being green, I looked around in search for green change and I was inspired to write this rant on green snobs and hypocrites. What is Green Marketing? Green marketing is about taking responsibility for environment and society by taking some responsible actions. It's a beautiful idea that should stop climate changes, however it appears that many corporations use the green thinking to earn money in the first place. There is nothing wrong in earning money as such, if the money were the side effect not the center of the green wave. The green snobs Marketing people found out that consumers talk about ecology, social and environmental responsibility. Our need for ecology is rooted in our identity creation, not understanding for the problems Earth is facing. We hope to buy the clear conscience and avoid to be accused for destroying Earth by the future generations. That’s why we express “sofa responsibility” and believe that ‘being green’ is the answer for all evil. Excited green consumers become green generation with Al Gore, Leonardo Di Caprio and many other Hollywood stars as role models. Green has magnetic attraction powers as prestige and status...
Tue, 24 Jun 2008 19:29:13 +0200 - Helium in Your Pants
The new viral from Levis. That's totally cool! Great idea. What fascinates me about the videos like this one or Quicksilver or popping popcorn with mobile phone, are the peoples commentary. The long and serious discussion on the probability of stories to happen in the real life. No matter how crazy idea is, people will always wonder whether it is possible or not. They get involved. I wonder whether they try it at home! viral, levis, involvement
Tue, 24 Jun 2008 19:06:16 +0200 - Internet is The Most Influential Medium
Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive covering the impact of the internet on consumer behavior (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. The internet is the most important medium in the lives of Europeans, they use it to seek information and product reviews that are to some extent a base for their decisions. In the UK, for example, 66% declared that the internet helps them to make better decisions, only 28% said that they trust the information companies provide on the web. They visit the corporate sites when they are ready to buy or interact with company. Internet behavior is driven by trust to other people that makes this medium so different and more powerful than traditional media. The latter one suffer from the scarcity of trust and authority. This takes us back to people trust people model as the most powerful communication tool. Internet is definitely the most underinvested media group. Marketers underestimate its power and aren't keen to try the new ways to communication. We stick to what we know. The key fact is the you...
Thu, 19 Jun 2008 21:42:20 +0200 - iPhone
Interesting chart from eMarketer about mobile content used by mobile phone types. We've been hearing for so long about mobile break through to come. Mobile advertising and content has been about to rock the world and change advertising for the last 8 years a least. The new technologies came but people habits never changed. People keep on using their mobiles for voice calls and text messaging. Technology changes, people don't. Some prophets believed however that technology will change people. It ain't happen as technology missed one important asset: Utility. Until iPhone came along and it wasn't about technology but about user experience. This is what gets people into mobile evolution. iphone, emarketer, mobile internet
Thu, 19 Jun 2008 17:24:26 +0200 - Green, Greener, Greenest
I have a feeling we are overused Green concept a little. I mean everything is at some point more or less green. The color is there but the meaning is lost. Someone made a focus group or survey and asked people: - Would you buy products if they were green (ecological and save for the environment)? - Yes! replied confidently consumers. - Let's make our products green - said brand manager A - Yeah, I think of green cars! - said another - And you know what than we will advertise all those product on green TV! - shouted excitedly the third one Btw it takes lot of energy to produce the TV shows and then watch them! It is incredible, how we misunderstand the whole concept of sustainability. marketing, green, sustainability, green planet, Untitled
Sat, 14 Jun 2008 11:30:36 +0200
