The Dip by Seth Godin
I just read a wonderful book called The Dip by Seth Godin. On the cover it self describes as:
A little book that teaches you when to quit (and when to stick)
This motivational gem tells us that any project, undertaking, business, hobby that we start will eventually experience a "dip" or low point. This is when we ask ourselves the question "Is it really worth it?"
The answer is not simple. It involves a lot of reflection. If we believe we can be the best in that particular field, then riding out the dip is the way to go.
But if we feel that this particular endeavor is leading nowhere then it is ok to quit. Quit?! Seth's departure from conventional wisdom makes sense. Why invest more time and money in a dead end?
The key lies in knowing the difference between a dip and a dead end (or cul de sac, as he puts it). Quitting should never be an impulse decision. The best piece of advice in this book is on page 64 - 5th paragraph. Check it out for yourself!
Fri, 01 Jun 2007 01:47:00 +0000