Click Fraud Services : Sofizar
If you advertise in Pay Per Click Programs like Google Adwords and Yahoo Overture, someone is keeping you from maximizing your profits. If you pay those megabucks for every click and you always seem to be getting a little less than you put in, Stop and Consider . Could you be the victim of pay per click fraud?
Pay per click is a 5.6 billion dollar industry in 2005. Industry estimates range between 10% to 40% of this figure to be caused by fraudulent clicks. It adds up to 500 million to 2 billion dollars of advertiser precious dollars being wasted. That a serious chunk of change, that you the PPC advertiser may be losing! Are we exaggerating the threat?
"Anyone who says this is not a real challenge is kidding you" says Search Engine giant Yahoo executive John Slade referring to Click Fraud.
According to a Newsweek article, Google and Yahoo are struggling to adjust the definition of good-faith click and their policies, and methods of preventing this new type of fraud. While you are paying serious cash to Google and Yahoo, and they are adjusting definitions, should you not ask yourself Can I afford that loss of profitabity? After all, it is your money. You may just be wasting 10%, 20% even 40% of it to all the fraudsters .
How can such scum get away with their crime? Most E-Commerce entrepreneurs do not know about the existence of this kind of drain on their advertising budgets . Of the people who do know that their marketing budgets is getting depleted , many do not know that there is a way to fight back. They think it too expensive to fight back, and way too technical. Cheaper to pay these pirates and highway men than to take steps to stop this crime. It like tolerating merchandize theft. If steps are not taken to minimize it, it can destroy any business! Sadly, others who do end up fighting back, often choose expensive solutions that may or may not fix their problems but ultimately costs them serious ca$h. Every day, every month.
Imagine if you could track your visitors to see if this person coming into your site would buy or not, even as she comes to the first page. You could tell if she is a competitor out to deplete your budget, a disgruntled former employee out to make you waste your money or an AdSense fraud out to prey on you. And what if it a legitimate user who is a qualified prospect ? Is she finding her experience a good one? Is she frustrated because she wants something, information or a particular item for purchase but is unable to buy. Is she so confused that she may just walk out on you by clicking away to another website?
Knowledge is power. What if you had the ultimate knowledge about your site visitor. Would you not have the ultimate power to improve your business? On an hourly basis if the need arose! Such knowledge could provide you the data to combat click fraud and to provide proof to Google that you are being defrauded. You could be collecting refund checks for up to 30% or even more for all the money wasted on these fraudsters. This could not only save you money by separating the frauds from the paying customers, this would allow you to know what your customers really want. And giving it to them!
We at Sofizar provide you with just such knowledge. But we do a lot better than that. We monitor your site and collect proof of you getting click defrauded. Our alarms trigger automatically and we manually verify that there is a problem. We are very mindful of our credibility with Google, so we present your case whenever we are genuinely convinced that the level of fraud is sufficient to warrant action. Once we reach that level, we take your case and pursue it, to our best effort. Additionally, the data that we acquire is always transparent. You can view it anytime and make appropriate decisions(such as request google to shut off a certain adsense publisher).
- Last build:
- Tue, 4 Apr 2006 12:52:14 +0500
- Language:
- en-us
- Feed URL:
- http://www.sofizar.com/click-fraud.xml
